My work

My work brings together digital analytics, AI, strategy and content design. I help organisations make sense of complex information, identify opportunities and turn ideas into practical digital products and services.

Over more than 25 years I have worked across consulting, research, innovation and delivery, including leadership roles at bp, Teradata, AWS and EPAM. This has involved analytics, machine learning, websites, content and large-scale digital transformation projects designed to improve decision‑making and create measurable value.

I work flexibly across locations and sectors, collaborating with trusted specialists where needed, but always with a focus on clear thinking, useful insight and high‑quality execution.

Why work with me

I bring a combination of senior leadership experience, technical depth and practical delivery. With a background spanning engineering, finance, analytics and innovation, I work across strategy and execution rather than treating them as separate disciplines.

I have led major digital and AI programmes for organisations from high‑growth consultancies to global enterprises — including a $500M+ technology portfolio and multi‑year transformation roadmaps across energy, manufacturing, logistics, financial services and retail.

My approach is collaborative, evidence‑based and outcome‑focused. Whether the need is AI, analytics, digital transformation or content strategy, the aim is always the same: clear advice, thoughtful design and work that delivers real value, with a strong emphasis on responsible and transparent use of data and AI.

What I do

I support organisations in using data, analytics and AI more effectively. My work includes digital strategy, machine learning and GenAI use‑case design, insight generation, content development, website and platform projects, and broader digital transformation.

I provide vendor‑neutral guidance on priorities, operating models and architecture choices across cloud, data platforms and AI — drawing on experience as both buyer and supplier of large‑scale programmes. This includes hands‑on design and evaluation of applied AI systems such as RAG pipelines, AI assistants and computer‑vision solutions.

I also help translate complex ideas into clear communication, whether that means strategy documents, digital content, websites or AI‑enabled tools. Where appropriate, I work with trusted collaborators to deliver design, development and creative execution.

SmugMug

Explore → A selection of my photography / videos.

About Dr Jones

AI and Analytics Advisor

John is an accomplished leader with over 25 years’ experience in digital strategy, analytics and technology. He has held senior roles across energy, technology and consulting. At bp he was Major Projects CIO, responsible for a technology budget of more than $500M, and led the commercial technology separation that created Innovene. He went on to build and lead global data, AI and digital transformation practices at Teradata, AWS and EPAM Systems, including growing professional services AWS’s Global Energy practice.

Earlier in his career, John founded and ran an internet business while researching digital communication systems and signal processing. He published work on topics including seabed seismic recording, underwater communications and dolphin vocalisation analysis. Today he is an independent adviser, helping boards and executive teams use analytics, AI and digital technologies responsibly to deliver measurable business value.

Education ► BEng Engineering, University of Birmingham (1993); PhD Marine Seismology, University of Birmingham (1999); MBA Finance & Strategy, University of Edinburgh (2004)

Career ► 1999-2002, Engineering Manager, bp; 2002-2004, Finance Manager, bp; 2004-2006, Commercial Manager, Innovene (bp chemicals spin-off); 2006-2007, Head of Production Optimisation, EMEA, Weatherford; 2007-2010, Regional Manager, bp; 2010-2014, Major Projects CIO, bp; 2014-2016, Technology Director, bp; 2017-2020, Digital & Analytics Director, Teradata; 2021-2023, Digital Transformation Director, Global Energy, AWS; 2023-2025, Director, Data Analytics & Consulting, EPAM Systems; 2025-present, Independent Analytics & AI Consultant and Board Advisor

Professional ► Chartered Engineer; Fellow, Institution of Engineering and Technology; PMP; PMI-ACP; AWS Certified (Solutions Architect, Machine Learning, Data Analytics, Developer)

Publications

1. Jones, J.C., Di Meglio, A., Sanchez, A. and Wang, L.S. “VERTLINK – a digital signal processor based underwater communication system.” Sea Technology, May 1998.

2. Jones, J.C., Di Meglio, A., Coates, R.F.W. and Atkins, P.R. “The design and testing of a free-fall device for recording seismic activity beneath the ocean floor.” Proc. Oceans ’97 MTS/IEEE, Halifax, Nova Scotia, October 1997.

3. Jones, J.C., Di Meglio, A., Wang, L.S., Coates, R.F.W., Tedeschi, A. and Stoner, R.J. “The design and testing of a DSP, half duplex, vertical, DPSK communication link.” Proc. Oceans ’97 MTS/IEEE, Halifax, Nova Scotia, October 1997.

4. Jones, J.C., Di Meglio, A., Aid, N. and Wang, L.S. “The use of digital signal processors in underwater communication systems.” IEE Computing and Control, 1997.

5. Jones, J.C., Browne, R.W., Di Meglio, A. and Wang, L.S. “Dolphin vocalisation analysis using an ADSP 21020.” IEE Computing and Control, 1997.

6. Di Meglio, A., Jones, J.C., Francis, D.T.I., Wang, L.S. and Coates, R.F.W. “Combined finite element-boundary element analysis of a viscoelastic anechoic panel for underwater applications.” Proc. Oceans ’97 MTS/IEEE, Halifax, Nova Scotia, October 1997.

Hobbies ► Outside work he enjoys racket sports, mountain biking, kitesurfing, kite-foiling, skateboarding, sailing and flying light aircraft.


Where I work

UK – London
UK – Edinburgh
NZ – Auckland
Antigua
Greece

Italy
Switzerland